We’ve been sold a story. A story spun by big insurance companies and the healthcare industry, promising us a path to smarter, more cost-effective healthcare. They told us that high deductibles would make us better consumers, more careful with our healthcare dollars.
The idea sounded appealing on the surface: a little more responsibility, a little more “skin in the game,” and we’d all be savvy healthcare shoppers.
But here’s the thing: how can you be smart when you’re shopping blindfolded?
Imagine walking into a store. There are no price tags, no labels, just a shelf full of mystery boxes. “Don’t worry,” they tell you, “you’re covered after the first $5,000!” Would you feel empowered? Or trapped? That’s exactly what healthcare with high deductibles and no transparency looks like. And that’s what we’ve been sold—by both the healthcare system and the big insurance companies.
We wouldn’t accept this anywhere else. Not for buying a car, a house, or even a sandwich. But somehow, when it comes to our healthcare—the most important decisions affecting our well-being—we’re expected to navigate in the dark.
High deductibles were supposed to be the silver bullet to fix skyrocketing healthcare costs. They were supposed to make us all better, smarter consumers. Instead, they’ve just added another layer of confusion to an already baffling system.
Here’s the reality: they tell us to have “skin in the game,” but it’s a game where we don’t know the rules. We don’t know the score. We don’t even know which field we’re playing on. How can you be expected to make informed decisions when you have no idea what anything costs until after the fact?
The promise was that consumer-driven healthcare was the solution, but in practice, it’s turned into consumer confusion.
And here’s the kicker—real empowerment doesn’t come from high deductibles. It comes from transparency. It comes from knowing what you’re paying for before you buy it. We don’t need bigger deductibles; we need bigger flashlights to shine a light on the system. We need to see clearly what we’re paying for, what we’re getting, and whether it’s even worth it.
That’s the change we need to demand. That’s what we should be fighting for —a healthcare system that actually works for us, not against us. A system that doesn’t hide behind layers of bureaucracy and complexity but instead gives us real visibility, real options, and real choice.
And that’s exactly what I’ve ensured with Better Source Benefits plans—no more smoke and mirrors, no more guessing games. Just clear, transparent, and fair healthcare coverage.
The choice is ours, but only if we can see it. It’s time to break through the status quo and demand a system that actually serves us—not the insurance companies. We deserve better. And it’s time we got it.
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